Below are top 11 reasons to begin blogging today as marketing strategies

Below are top 11 reasons to begin blogging today as marketing strategies

Content marketing is very important for modern marketers.  However, there is already a lot of information out there, and Content marketing is not that good as compared to “interesting marketing”. All these media channels are powerless without interesting content. One of the main reasons why individuals follow brands on social media is because of interesting content. In light of this, you must ensure that you create very captivating content.

The plight of the modern marketer

Just over the past one year, the current marketing landscape has changed drastically. As Google modifies their algorithm, then Twitter, and eventually Facebook, it is making it very difficult for even the professionals to keep it up. Social media at some point was the golden goose. On the other hand, a Facebook page was the golden egg. Gather “likes” (earlier “fans”, see how quick things change) and your strategy for social media was done.

However, this does not work today. Now the golden goose is at least ailing in parts or dead. An article published recently in the International Business Times focused mainly on the terrible results of Facebook’s brand new algorithms that dictates what users observe in their news feeds. Facebook’s organic has reduced from 16 to 2 % over the past two years.

Facebook and the decrease of its organic search

It was reported by Social Media Examiner that more than 70% of companies across 104 companies have realized a decline of Facebook organic search by 30% in the past one year. Most people are wondering how this happened. In simple terms, it is a surfeit of success. Usually, Facebook news feeds are cluttered with a lot of content. Facebook’s algorithm updates look to unclog news feeds that are overcrowded by displaying only important information to the user and filtering out any irrelevant content.

Even if users wish to see everything from a specific page, there is no way they can opt in. Companies utilizing social media to develop their brand, share important news, or reach out to the community are lumped into the category of promotion and as such they miss a big portion of their target audience.
Ads Assist, but not good enough

If the huge gun of social media reach is declining, what is next? Should we go back to banner ads? Research has proven that internet users would prefer to climb Mount Everest than to tap on a banner ad. Usually, Clickthrough rates are around 0.1%. Even what is more disappointing, up to 50% of Clickthroughs are fake or accidental. If those statistics are not that bad, print advertising is much worse. Print ads are very costly to produce and also the format does not provide engagement.  Research has shown that 70% of individuals say they learn about a business through a blog post as compared to an ad.

Is there any good news? Yes

Blogging is the last platform that lets you create information and attract readers without the imposition of third party applications or algorithms. Any form of online marketing is driven by blogging. Here is what we mean.

Social media

A social media campaign that is successful is fueled by content. You should not forget that interesting content is a major reason why individuals follow companies on social media networks. You are allowed to recycle content from different places. However, does that really place your company as a trusted resource or industry leader?

E-newsletter

Some people see e-newsletter as an important part of content marketing. The reality is, one can still be an efficient form of communication when incorporated with your blog. Research has shown that 41% of individuals want to be alerted via mail when a brand new blog post is posted. You can promote your content in a new letter by providing a clear call to action that directs readers to your blog directly. You should utilize your blog to address questions that are frequently asked by clients, provide tricks and tips, or reference amazing case studies.

Photos Boost blog readership

Research has shown that 94% of the total viewers are attracted by content that has images than content without photos. You should remember to ad alt text to your pictures.

Utilize your blog to promote your video, and vice versa
Based on research, video was one of the most famous content marketing strategies in 2014. In the United States, 85% of the internet audiences like to watch videos online. However, without awareness and distribution video is useless. Utilize your blog to promote how to videos, customer testimonials, demonstrations or quick tips. You should utilize social media to advertise your video that links back directly to your blog.

Marketing automation

The main reason why marketing automation is not successful is due to lack of content. Normally, successful content marketing generates five times more leads. However, attempting to execute a strategy that is very effective without good content can be likened to driving a vehicle with no wheels. It is impossible.

Looking for more proof?

Do you still doubt that blogging is worth the time? Then consider this. Industries that generate 15 blog posts every month average 1,200 brand new leads each month. Enhancing SEO is perhaps the most obvious reason businesses start a blog. Studies have shown that blogging boosts inbound links by 97%, the most essential aspect in Google’s algorithm. It is important to note that Google gives higher priority to websites that create content with high quality that is relevant to their specific audience. Normally, a blog is the perfect car for sharing the best you have to give, making your business more interesting and maintaining your online presence.

Below are 5 additional reasons to begin blogging today.

Be a tough leader

You should show your clients that you care about your company, their requirements and the quality of service of products that satisfy those needs. You should share your experience and encourage your customers to leave comments. You can use hash tags to start a conversation on social media, answer questions and reply to feedbacks.

Gain insight into your target audience

Blog analytics assist you to determine what your audiences are interested in. Monitor posts by website visits, time on each page, shares, popular subjects, comments and Clickthroughs. Utilize Google analytics or different tools to gather important information about your social media channels, website and blogs.

Boost your conversion rate

Turning leads into clients is the objective of each company. Research has shown that 61% of United States clients say they have made a purchase depending mainly on a blog.

Sharpen your skills

Staying steps ahead of your competitors is vital to consumer loyalty. Blogging helps you to remain ahead of the curve in your company, often thinking of news and trends that will attract your audience. The simple act of writing about your company will make you think about your business and industry at a complex and a deeper level.

Make a good investment

Blogs are marketing strategies that are very cost-effective. You should write about what you understand best and what your clients wish to know about your company. Each blog is you own long term asset to be utilized repeatedly on social media, email newsletters, in eBooks, or any other type of content marketing. A blog post that is received well by the audience, for instance, might act as the foundation for a webinar. You should see your blog as the basis for building brand awareness, while improving your online reputation and promoting your products. You should not let your website become an idle asset because you have invested in it. Separate yourself from the competition and become a significant player in your industry by investing greatly in blog content.

The advantages of blogging for your company are undeniable. You should begin using the most efficient medium to attract new clients, build your brand’s credibility and build relationships with existing customers.